Who we are
Big or Small, We’re All In
At Foot Traffic Marketing, we believe every flooring store — whether a single-location shop or a multi-city retailer — deserves expert marketing support and personal attention. We don’t chase “big accounts” or overlook the “little guy.” Instead, we treat every client with the same level of care, creativity, and commitment to results.
Founded by Kenton Waldroup, who grew up working in his father’s local flooring store in Lima, Ohio, Foot Traffic Marketing was built on real industry experience. We understand the challenges flooring businesses face, and we know how to help you stand out — whether you're just getting started or already leading your market.
Meet the Owner — Kenton Waldroup
Kenton Waldroup was raised in the flooring world. Growing up in Lima, Ohio, he watched his dad build a successful local flooring store from the ground up. As a kid, Kenton would play on carpet rolls in the warehouse and jump in to help with installs when his dad needed an extra hand. From an early age, flooring wasn’t just a business — it was family.
While earning his degree in Economics at The Ohio State University, Kenton worked full-time for some of the largest flooring retailers in the country. He learned every angle of the business — from sales and customer service to project management and installation. That experience gave him a rare perspective: how the biggest stores operate, and what local stores can do to compete.
Outside the showroom, Kenton made a name for himself online, generating over 100 million views on social media by creating content that actually connects with people. That creative edge — paired with deep industry knowledge — is what led him to start Foot Traffic Marketing.
Today, Kenton helps flooring businesses grow by combining old-school experience with new-school marketing. Whether you’re trying to stand out in your city or scale your brand statewide, he’s built to help you do it.