The #1 Rated Marketing Firm for Flooring Businesses
Foot Traffic Marketing is a full-service marketing agency built exclusively for the flooring industry. From social media to TV commercials, website creation to ad campaigns, we do it all — tailored to your market, your budget, and your brand.
At Foot Traffic Marketing, we specialize in flooring.
Our owner, Kenton Waldroup, didn’t stumble into this industry — he grew up in it. He watched his dad build his flooring store from the ground up. He spent years working every part of the business, from the warehouse, installation, sales, and management — he’s lived what most marketers only learn on Google.
That’s why he started Foot Traffic Marketing — because he knows what flooring stores actually need. We create content that speaks directly to your customers, not generic cookie-cutter ads. We know the difference between LVP and laminate. We know how homeowners shop for flooring. We know what gets people in the door.
This isn’t just a business for us — it’s personal. And we love helping other local flooring stores grow, compete, and win online.
Whatever Your Flooring Business Needs to Rise to the Top.
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A big company can pay to put an ad in front of a million people, but if it’s boring, no one will watch it. We focus on making content that actually grabs attention, holds interest, and drives leads. In flooring, most social media feels like copy-paste. Ours doesn’t.
Almost every successful flooring store is posting on social media and running ads — but let’s be honest, most of their posts look exactly the same. That’s where we’re different. Foot Traffic Marketing creates creative, scroll-stopping content that helps you stand out from your competitors. So, even if your budget is smaller than your competitors, we can make you stand out and win over your market.
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A beautiful piece of content doesn’t matter if the right people don’t see it at the right time. That’s why we pair our creative with highly targeted Meta-Ad campaigns to make sure your content reaches the exact audience that’s ready to buy flooring.
Let’s be real. It’s not about getting views, impressions, or clicks — it’s about getting in front of the right homeowners, in your area, so that you can receive a monetary return on your investment. We specialize in combining strong content with smart, local targeting to turn attention into real leads and sales for your store.
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In small & large towns, TV is still one of the most powerful tools for local flooring stores — but most commercials feel outdated and forgettable. We create modern, attention-grabbing TV commercials that bring your store to life on screen, while still connecting with your local audience.
And we don’t just create your commercial — we handle distribution too. We make sure your ad gets in front of the right viewers at the right time, so you’re not just on TV — you’re seen.
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Radio is still alive — if you use it the right way. Most flooring radio ads sound like every other generic commercial. We create engaging, memorable radio ads that cut through the noise and stick with your local audience.
And just like with TV, we don’t stop at production — we handle full distribution to make sure your ads reach the right stations, right times, and the right audience in your market.
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Your website is often the first impression a customer gets of your flooring store — and most flooring websites feel exactly the same. We build clean, modern, easy-to-navigate websites that reflect your brand, showcase your products, and most importantly, convert visitors into leads.
We don’t overload your site with unnecessary fluff. We build simple, effective websites designed to make it easy for your customer to trust you, contact you, and visit your store.
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Anyone can offer SEO services — but most agencies don’t actually understand the flooring industry. We do. Because we work exclusively with flooring stores, we know exactly which keywords your customers are searching, what questions they’re asking, and how they make decisions when shopping for flooring.
Our SEO strategies focus on getting your store to show up when local homeowners are actively looking for flooring — not just chasing generic traffic. This is targeted, flooring-specific SEO designed to bring in qualified leads, not just clicks.
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While digital gets most of the attention today, traditional marketing still works — if you use it right. Billboards, bench ads, direct mail, print — these can still be powerful tools to keep your brand visible in your local community.
Because we work exclusively with flooring stores, we know how to design traditional marketing that actually supports your digital efforts, reinforces your brand, and keeps your store top-of-mind both online and offline.
